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NATIONAL WELLNESS INNOVATION CONGRESS
AGENDA: PRECONFERENCE
Monday, June 27, 2011

(Registration optional)
PRECONFERENCE: THE ROLE OF SOCIAL NETWORKING IN WELLNESS PROGRAMS
7:00 a.m. Registration Commences
8:00 a.m. Welcome and Overview of Social Networking Programs

Neal Sofian, MSPH
Director Member Engagement, Premera Blue Cross, Former Chief Executive Officer, The NewSof Group, Former Manager of Innovation and General Manager of Health at Work, Group Health Cooperative of Puget Sound, Former Director Behavioral Interventions, Resolution Health Inc., Mountlake Terrace, WA (Co chair)
8:30 a.m. Boosting Participation with Peer-to-Peer Engagement

Ed Ross
Vice President, Business Development, Shape Up the Nation, Providence, RI
9:00 a.m. Engaging Employees in Wellness Utilizing Facebook

Laura Ritzler, RN, BSN, MSM
Director of Wellness, ProMedica, Fostoria, OH

Timothy Langhorst, APR
Corporate Director, Interactive and Social Media and Media Relations, ProMedica, Toledo, OH
9:30 a.m. Creating Online Social Networks to Promote Wellness in the Net Generation and Beyond

Diane Hamilton-Hancock, PhD
Professor of Health Sciences, Western Illinois University, Macomb, IL

Dawn Sweet, M.S. in Ed.
Instructional Development Services Manager, College of Education and Human Services, Western Illinois University, Macomb, IL
10:00 a.m. Break
10:30 a.m. Happier Together: Integrating a Wellness Application into a Social Network Site

Sean A. Munson (Invited)
PhD Candidate, School of Information, University of Michigan, Ann Arbor, MI
11:00 a.m. Maximizing Engagement with Social Media

Evan Falchuk
President, Best Doctors, Inc., Boston, MA
11:30 a.m. Professional Development for Wellness Professionals Using Social Media

Fran Melmed, M.Ed.
Consultant, context communication consulting, Philadelphia, PA

Bob Merberg
Employee Wellness Program Manager, Paychex, Inc., Rochester, NY
12:00 p.m. Adjournment and Lunch on Your Own

NATIONAL WELLNESS INNOVATION CONGRESS
AGENDA: DAY I
Monday, June 27, 2011
OPENING PLENARY SESSION
1:00 p.m. Welcome and Introductions

Neal Sofian, MSPH
Director Member Engagement, Premera Blue Cross, Former Chief Executive Officer, The NewSof Group, Former Manager of Innovation and General Manager of Health at Work, Group Health Cooperative of Puget Sound, Former Director Behavioral Interventions, Resolution Health Inc., Mountlake Terrace, WA (Co chair)
1:15 p.m. The Roles and Responsibilities of the National Prevention, Health Promotion and Public Health Council in Promoting Wellness in the United States

Vice Admiral Regina M. Benjamin
18th Surgeon General, United States Public Health Service, Chair, National Prevention, Health Promotion and Public Health Council, Washington, DC
1:45 p.m. National Survey on Wellness Programs

Candace C. Shelton, RN, CCM
Director, National Clinical Practice, Buck Consultants, Baltimore, MD
2:15 p.m. Advancing "Prevention as a Whole" in Health Policy

Jordan (Jud) Richland, MPH
President and Chief Executive Officer, Partnership for Prevention, Former Executive Director, American College of Preventive Medicine, Washington, DC
2:45 p.m. How Employers are Addressing Health and Wellness

Laurel Pickering, MPH
Executive Director, Northeast Business Group on Health, Chair, Board of Directors, HealthPass, New York, NY
3:15 p.m. Break
3:45 p.m. The Latest Research In Health, Engagement and Productivity

William P. Molmen
General Counsel, Integrated Benefits Institute, San Francisco, CA
4:15 p.m. The Hidden Costs of Presenteeism

Ronald C. Kessler, PhD
Professor of Healthcare Policy, Department of Health Care Policy, Harvard Medical School, Boston, MA
4:45 p.m. Strategies Incorporating the Full Range of Communication Technologies, Including Social Networking, Tailored Messaging, Multi-media Push Technologies, etc.

Neal Sofian, MSPH
Director Member Engagement, Premera Blue Cross, Former Chief Executive Officer, The NewSof Group, Former Manager of Innovation and General Manager of Health at Work, Group Health Cooperative of Puget Sound, Former Director Behavioral Interventions, Resolution Health Inc., Mountlake Terrace, WA
5:15 p.m. Networking Reception




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